We are a design and experience agency specializing in strategy, AI, and user experience.

Make it unforgettable.

You’re not just launching a business or polishing a passion project. You’re building something that deserves to be seen and remembered. We turn raw ideas into clear stories, smart systems, and beautiful digital experiences, so the way you show up online not only looks good but also connects, converts, and moves people.

View our work
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The Aquario Group is a Brooklyn-based design studio led by Smrita Jain, crafting UX, product strategy, and interfaces for teams who care about both usability and emotion.

We help product and marketing teams turn messy journeys into clear, intuitive experiences across web, mobile, and complex platforms.

From discovery and UX research to interaction design and launch, we partner with teams to make digital products feel simple, coherent, and alive.

What we do
(and do well)

A woman receiving a facial treatment with a handheld device on her forehead at a skincare clinic, wearing a headband and relaxed with eyes closed.

Help small businesses grow, reach their audience, and achieve ROI targets through strategic thinking, building creative brand assets, and helping them market in the right media and platforms.

View Case Study La Julie Boutique Spa

People attending a patriotic ceremony holding small American flags and reading documents, standing in a line indoors for the American citizenship swearing.

Building digital platforms that deepen customer relationships and convert inquiries into loyal customers.

View Case Study NPZ Law Group

Rutgers university Church building show campus where once used to be Camp Kilmer

Using AI-driven experiences to bridge creativity, systems thinking, and business strategy across corporate brands and universities alike, from immersive, location-aware storytelling to scalable, data-informed product ecosystems.

View Case Study Rutgers University Camp Kilmer

Blending heritage-forward storytelling with modern UX and e-commerce strategy to connect culture, style, and business outcomes, from social-first discovery and brand identity to a scalable storefront built for conversion, loyalty, and repeat purchase.

View Case Study Elite Styles

We help you realize your potential

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We help you realize your potential

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We help you realize your potential ✴︎ We help you realize your potential ✴︎

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Let us help you shape your story

The Aquario Group studio space in Brooklyn, displaying a designer working

We care about long-term results and help you bring in your target audience, engage your users on-site, convert them to customers, and delight them after their visit.

We’re obsessed with helping you reach your full potential.

General Design

Content design
Brand design
UI design

Digital Advertising

Social media
Optimization and reporting

Data & Analytics

Research & reporting
Online data strategy
Conversion optimization

SEO Optimization

Technical optimization
Content optimization
Keyword research

The Aquario Group studio space in Brooklyn

Let's create together

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Let's create together

Let's create together ✴︎ Let's create together

Contact Us